Wednesday 13 – Friday 15 June 2018 | International Convention Centre, Sydney

Dr Dominic Skinner

Business Development Manager, MEA

Dr Dominic Skinner

Business Development Manager, MEA

For the past 3 years, as Business Development Manager at MEA, Dominic has been travelling Australia, talking to irrigators about how they schedule irrigation and how to interpret soil moisture monitoring systems they use. Prior to that, he was a post-doctoral fellow at the University of Melbourne, worked with the Australia-China Centre for River Basin Management and baked a lot of bread.

Where: International Convention Centre, Sydney – Room E5.2 – E5.3

When: Day 2 – Thursday, 14 June 2018, 16.00 – 16.30

Abstract Outline: Soil moisture monitoring is a well-established technology to improve irrigation scheduling and assist Australian growers in efficiently utilising lower water allocations through times of drought. Being a relatively mature technology, used on many irrigated farms throughout the country, advances in soil moisture monitoring tend to come in the form of updated pricing, hardware specifications or types of sensors being connected.
MEA has been providing soil moisture monitoring systems for decades. However, between 2015 and 2017, we conducted an extensive customer-insight process, interviewing over 50 irrigators about how they use existing soil moisture monitoring products, and what they expect from such a system. The results suggested a rethink in the delivery of irrigation scheduling advice to our customer-base and our business approach.
This presentation outlines some of the main findings from the customer-insight process, and introduces some of the new features that improve the interpretation and contextualisation of soil moisture data. We conclude that soil moisture monitoring remains a central component of new precision agriculture developments (in irrigated agriculture, at least) and that it offers a means of realising significantly greater value than most systems currently provide.

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